biggest one-day Hip-Hop & Rap music festival in the world
Soundset fans are a loyal and supportive spending force.
They're return consumers with disposable income; the majority of attendees polled stated they attended Soundset the inaugural year and have returned every year since.
Our audience is also a viral group that expresses what they like and will influence their peers by spreading the word socially.
Observe the crowd in front of the Main Stage and watch over 30,000 fans looking directly at your logo all day long. The Main Stage holds a lot of weight with our fans and we would like you to have that direct association.
In keeping with the tradition of Hip-Hop culture, the graffiti element is a fundamental part of Soundset.
Each year, we feature artists live painting from around the world; creating colorful murals on various shapes, surfaces and spaces. As contributions to our ever-changing gallery, the works of art are then repurposed year after year throughout the Soundset site as the living art history of the festival.
B-BOY & B-GIRL
Dancing is a natural ingredient to a music festival. B-boying and b-girling is the essential dance element of Hip Hop culture.
Soundset has presented b-boy / b-girl battles as part of our curated experience since 2008. The moves, styles and dance elements delivered in a competitive form in sync to the beats, mixes and scratches of a live DJ, create an energy that embodies the atmosphere of what lays at the core of Soundset.
Car culture and Hip Hop go hand and hand; it's documented in the music since the first vinyl records to the streaming songs of today.
From lowriders, street customs, donks, classics, luxury sports, mild customs, radical conversions and lowrider hydraulic hop competitions, these vehicles line the streets of Soundset creating a metal parade of mobile art that belongs in a festival environment.
Skateboarding and Hip Hop culture are about expression, movement, and individuality. There's an attitude in both worlds and this collision has always had a home at Soundset.
Centered in the middle of five stages and thousands of screaming fans lay an ever-changing street course and skate jam presented by Familia Skate Shop.
Activate your own custom footprint on site and engage with fans throughout the day!
This is the perfect opportunity for product sampling, brand education, data acquisition, artist partnerships, and more.